Snapshot#
- Ahrefs: DR 0, 0 keywords, 0 traffic — but 125 live backlinks across 61 referring domains. The link equity exists; the site is simply not ranking for anything. The most likely cause is that the current Webflow build is a recent re-launch and Google hasn't recrawled it, because there's no sitemap and the robots file is empty.
- Zero analytics installed. No GTM, no GA4, no CallRail, no Meta pixel. Every visit and call this site has ever received is invisible.
- Title tag is just "MK Adult Recovery". 18 characters, no service keywords, no geography.
- Same Webflow defaults as the rest of the portfolio: empty
/robots.txt,/sitemap.xml404, no meta description, no canonical, no JSON-LD, no Open Graph beyondog:type=website. - Strong content depth via CMS. 25+ program pages under
/recovery-cms/*that could rank for unique long-tail queries. None of them currently do. - H1 is "Core Program Services". Descriptive but not differentiated.
Bottom line: the site has the link foundation (61 referring domains) and the content depth (25+ program pages) to rank, but Google can't find or measure any of it. Sitemap + robots + analytics + meta tags would turn a dormant property into an active one within weeks.
Site basics#
- Primary domain:
mkbehavioralhealth.com→ 301 →www.mkbehavioralhealth.com - Hosting / CMS: Webflow CMS plan
- Stack notes: Webflow JS bundle, jQuery 3.5.1 (Webflow default). No analytics or call tracking detected in HTML.
- Primary conversion goal:
/contactform (no insurance verification flow on site) - Information architecture (per Ahrefs crawl, 29 indexed pages total):
/,/our-services,/contact,/privacy-policy,/terms-of-service, plus 23 CMS pages under/recovery-cms/<slug> - Full /recovery-cms inventory (23): alumni-program, art-therapy, barbershop, boxing, brain-mapping, breathwork-and-meditation, car-wrapping, comedy-therapy, dual-diagnosis, family-day, group-experientials, health-and-fitness, mat, mentorships, merchandising-program, music-recording-studio, narrative-songwriting, neuro-feedback, non-12-step-options, podcast-production-studio, spravato-r, tms-therapy, vr-therapy
- Confirmed via Ahrefs (2026-05-13): zero of the 23
/recovery-cmspages rank for a single keyword. The entire programmatic content surface is invisible to search.
SEO#
Source: Ahrefs Site Explorer, US, subdomains, 2026-05-13.
Headline metrics#
| Metric | Value | Notes |
|---|---|---|
| Domain Rating | 0.0 | No Ahrefs Rank assigned Barely on Ahrefs' radar |
| Organic traffic (US, monthly) | 0 | Nothing currently ranks |
| Organic keywords | 0 | |
| Live backlinks | 125 | |
| Live referring domains | 61 | |
| All-time referring domains | 69 | Only 8 churned. Most equity is intact |
The puzzle: 61 referring domains with 0 organic visibility is unusual. Possible explanations:
- The current Webflow site is a recent rebuild and Google hasn't recrawled most pages. Confirmed by the missing sitemap and empty robots.txt.
- The links point to old URLs that now 404 or redirect inconsistently.
- The site is
noindexed somewhere (verify by checking each page's meta robots tag).
Diagnostic next step: run a full Ahrefs Site Audit on mkbehavioralhealth.com and apply the Backlinks → Status filter to see which referring URLs are dead-ending.
Top pages / top keywords#
Empty The site has no current organic visibility to report. Once indexing is fixed, expect the CMS program pages to rank for long-tail activity-specific queries (e.g. "MAT clinic los angeles", "art therapy addiction").
Technical SEO#
Critical issues (verified live)#
-
/robots.txtis 0 bytes. Same Webflow default as the portfolio. -
/sitemap.xmlreturns 404. - No
<meta name="description">. - No
<link rel="canonical">. - No JSON-LD / schema.org markup. For a residential program with this much depth,
MedicalBusinessschema is high-leverage. - Title tag is
MK Adult Recovery. 18 chars, no qualifier. Target something like "MK Adult Recovery. Holistic Addiction Treatment in Los Angeles" (~60 chars). - H1 on homepage is "Core Program Services". Generic. Should be a value statement.
- Zero H2s on homepage. Heading hierarchy is broken; section headers are likely styled as
<div>or<h3>. Hurts both accessibility and SEO. - No Open Graph beyond
og:type=website. Site is invisible in social shares.
Existing strengths#
- HTTPS valid.
- Many CMS-driven service pages. Each is a potential ranking page for long-tail intent (e.g. "boxing addiction therapy", "MAT program Los Angeles").
- Page weight is reasonable for a CMS site (~80 KB HTML).
Per-page audit (live crawl, 2026-05-13)#
| Page | HTTP | Title | Meta desc | H1 | Canonical | Schema |
|---|---|---|---|---|---|---|
/ |
200 | "MK Adult Recovery" (17 chars, no service, no geo) | "Mental Health Residential Program" | |||
/our-services |
200 | "Our Services" — no brand | "Our Services" | |||
/contact |
200 | "Contact" — one word | "Contact Us" | |||
/recovery-cms/mat |
200 | "MK Adult Recovery" — just brand | "MAT" | |||
/recovery-cms/dual-diagnosis |
200 | "MK Adult Recovery" — same duplicate | "Dual Diagnosis" | |||
/recovery-cms/art-therapy |
200 | "MK Adult Recovery" — same duplicate | "Art Therapy" | |||
/recovery-cms/boxing |
200 | "MK Adult Recovery" — same duplicate | "Boxing" | |||
/recovery-cms/music-recording-studio |
200 | "MK Adult Recovery" — same duplicate | "Music/Recording Studio" |
Critical per-page issues uncovered by the crawl (sampled 5 of 23 /recovery-cms pages, pattern repeats):
- Every
/recovery-cms/<slug>page ships an identical<title>MK Adult Recovery</title>. Twenty-three pages, one duplicate title. This is the single most damaging on-page issue — Google de-prioritizes duplicate-title pages aggressively. None of these can rank for their specific program (MAT, art therapy, boxing, dual diagnosis, …) because the title gives the SERP no reason to surface them. - No page has a meta description, canonical, or schema — verified across 8 sampled URLs (homepage + 2 core + 5 CMS pages).
- No
og:imageon any sampled page. Shared links render preview-less. - The H1s on
/recovery-cmspages are correct ("MAT", "Boxing", "Art Therapy", …) — the data is in the markup; only the title tag is broken. A single Webflow CMS field binding (<title>{{slug.name}} | MK Adult Recovery</title>) would fix all 23 pages at once.
Performance & Core Web Vitals#
Source: PageSpeed Insights API (Lighthouse 12, lab data), / only, 2026-05-13.
Mobile#
| Audit | Score | Notes |
|---|---|---|
| Performance | 62 | Orange |
| Accessibility | 91 | Green |
| Best Practices | 100 | 🟢 Best in the portfolio |
| SEO | 100 | 🟢 Best in the portfolio — surprising given missing meta description; reflects clean technical fundamentals on the parts Lighthouse checks |
| Core Web Vital | Lab value | Threshold | Verdict |
|---|---|---|---|
| LCP | 18.7 s | ≤ 2.5 s | 🔴 |
| FCP | 3.6 s | ≤ 1.8 s | 🟠 |
| TBT | 180 ms | ≤ 200 ms | 🟢 |
| CLS | 0 | ≤ 0.1 | 🟢 (no layout shift — only site in the portfolio that lands this cleanly) |
Desktop#
| Audit | Score | Notes |
|---|---|---|
| Performance | 62 | Orange |
| Accessibility | 91 | Green |
| Best Practices | 100 | Green |
| SEO | 100 | Green |
| Core Web Vital | Lab value | Threshold | Verdict |
|---|---|---|---|
| LCP | 1.5 s | ≤ 2.5 s | 🟢 |
| FCP | 1.1 s | ≤ 1.8 s | 🟢 |
| TBT | 1,440 ms | ≤ 200 ms | 🔴 |
| CLS | 0 | ≤ 0.1 | 🟢 |
Top opportunities (mobile)#
| Audit | Score | Estimated savings / impact |
|---|---|---|
| Render-blocking requests | 0 | 2.88 s |
| Total page weight | 50 | 5,865 KiB |
Read#
MK has the cleanest Lighthouse fundamentals in the portfolio — perfect Best Practices, perfect SEO category, zero CLS. What it doesn't have is fast LCP on mobile (18.7 s, driven by the 25-program CMS list being rendered in the document body) and desktop TBT is 1.4 s (substantial main-thread blocking from Webflow JS). The good news: the site is well-built underneath. The bad news: nobody can find it (zero ranking keywords, no analytics, see SEO section above).
Content & UX#
Homepage#
- Hero: "Core Program Services". generic; doesn't position the facility's differentiation (sober, structured, comprehensive lifestyle programs).
- CTAs: the homepage should be carrying a primary "Get Started" or "Verify Insurance" CTA above the fold; confirm during the manual walkthrough.
- Differentiator: the 25+ activity-based programs (boxing, music, art, barbershop, car-wrapping) are genuinely unique and should be front-and-center.
Program library#
The /recovery-cms/* library is the site's biggest asset. Audit each page for:
- Distinct title + meta description per program
- A primary photo with descriptive alt text
- 300+ words of clinical/experiential copy
- Internal link from
/our-servicesand reciprocal links between related programs - Schema: each program could carry
MedicalTherapyorMedicalProcedureJSON-LD nodes
Trust signals#
Items to capture during the manual walkthrough: licensing, accreditation, leadership credentials, insurance accepted, photos of the facility.
Conversion path#
/contact only No insurance verification, no booking flow. Consider adding a verify-insurance page (the rest of the portfolio has one).
Competitive positioning#
Likely direct competitors#
To confirm via Ahrefs Competing Domains:
| Competitor | Notes |
|---|---|
tarzanarecovery.com |
Sister portfolio site. Same Tarzana / SFV market |
nohorecovery.com |
Sister portfolio site Adjacent geography |
pacifictopt.com |
Tarzana-area outpatient |
cliffsiderehab.com |
Pasadena luxury residential |
casa-recovery.com |
LA-area residential |
Cross-portfolio risk: MK, NoHo, and Tarzana Recovery share clinical positioning and overlapping CMS schemas. They may unintentionally compete with each other in search. Recommend a portfolio-wide keyword-domain map.
Keyword gap#
Pending Ahrefs Content Gap. Likely high-value targets:
- "[activity] addiction therapy los angeles". for each program in the CMS
- "MAT clinic los angeles"
- "dual diagnosis treatment LA"
Analytics & conversion tracking#
Verified live#
- Nothing.
What's missing#
- No GTM container detected
- No GA4 measurement ID detected
- No CallRail
- No Meta Pixel
- No Google Ads conversion linker
What we can't measure right now#
Until a basic stack is installed, this site cannot answer:
- How much traffic does it receive?
- Where does that traffic come from (organic, paid, direct, referral)?
- Which CMS program pages drive the most engagement?
- Are contact forms being filled out?
- Are phone numbers being clicked?
- Is anyone watching this site at all?
Prioritized recommendations#
| # | Recommendation | Impact | Effort | Owner |
|---|---|---|---|---|
| 1 | Install GTM, GA4, CallRail, and verify Google Search Console + Bing | Critical | Low | Analytics |
| 2 | Rewrite homepage title tag to include service + geo (~60 chars) | High | Low | Content |
| 3 | Fix homepage H1 ("Core Program Services" → brand value statement) and add proper H2 hierarchy | High | Low | Webflow dev |
| 4 | Publish sitemap.xml + populate robots.txt | High | Low | Webflow admin |
| 5 | Fill meta descriptions on every page (homepage, services, contact, all 25 CMS programs) | High | Med | Content |
| 6 | Embed MedicalBusiness JSON-LD on homepage + MedicalTherapy schema on each program page |
High | Med | Webflow dev |
| 7 | Add og:title, og:description, og:image to homepage + program template |
Med | Low | Webflow dev |
| 8 | Build a verify-insurance flow (matches the rest of the portfolio) | Med | Med | Webflow + clinical |
| 9 | Coordinate keyword targeting with NoHo Recovery and Tarzana Recovery to avoid cannibalization | Med | Med | SEO strategy |
| 10 | Add accreditation logos and clinical leadership bios | Med | Low | Design + clinical |
Audit conducted by Bizrupt. Raw data exports under content/assets/mk-behavioral-health/.