Five sites.383 referring domains.Almost nothing non-branded.

Architecturally a near-clone of Tarzana Recovery, with the second-highest organic traffic in the portfolio (169 visits/mo) on just 6 ranking keywords, all branded. Cleanest performance baseline; missing CallRail. Brand-name confusion with other "Hillside" facilities is leaking traffic. The single biggest gap: 26 dedicated /service/* subpages (medical-detox, residential, MAT, EMDR, DBT, trauma-therapy, family-therapy, …) are fully indexed by Ahrefs and rank for **zero** keywords each.

Functionally broken in production. Only 4 URLs in sitemap (homepage, contact, privacy, terms), 6 KB homepage, no nav, no analytics, apex domain (`lumamind.io`) failing TLS/DNS. Lighthouse desktop fails with `NO_FCP` (the page never paints); real-user verification confirms the site times out on load. The Webflow JS bundle is doing 25 s of blocking work to render nothing. Sunset or replace with a static coming-soon page.

Rich content depth via CMS-driven program pages, but Ahrefs shows zero organic traffic and zero ranking keywords despite 125 live backlinks across 61 referring domains. Combined with no analytics installed, this site is both untracked and uncrawlable: ghosting in search results while sitting on real link equity.

Most content-rich site in the portfolio, with bespoke "Innovative / Creative / Balanced Recovery" pillars and a 25+ program library, and the highest DR (12) in the portfolio. Yet only 42 monthly visits on 5 ranking keywords. Strong link equity sits dormant while the same zero-analytics, no-sitemap, no-schema gaps as MK keep it invisible.

Strong brand and clean UI sit on a foundation with critical technical-SEO gaps: no sitemap, empty robots.txt, no meta description, no schema. Ahrefs confirms the site captures ~292 monthly visits almost entirely on branded queries (DR 1, 53 keywords, 113 referring domains). Two competitor-brand pages (a blog post ranking #3 for 'sunrise detox', /about ranking for 'oasis tarzana') are leaking crawl signal. 'Tarzana treatment center' (5,900 vol) sits at position 9 — the single biggest near-miss in the portfolio.