Snapshot#
- Ahrefs: DR 12 (highest in portfolio), but only 42 monthly visits across 5 ranking keywords. 110 referring domains, 212 live backlinks Strong link foundation, almost no content captured.
- 80% of ranking traffic is the brand "noho recovery" at position #2. Only one non-branded service query ranks: "drug rehab north hollywood" at position 6 (20 monthly volume).
- No analytics installed. No GTM, no GA4, no CallRail.
- Best brand narrative in the portfolio. Three differentiated pillars (
/innovative-recovery,/creative-recovery,/balanced-recovery) plus/insightsand/labs. But none of those pillars currently rank for service queries. - Title tag is just "NoHo Recovery". 13 characters.
- Same Webflow defaults: empty
/robots.txt,/sitemap.xml404, no meta description, no canonical, no schema, no Open Graph pastog:type=website. - Heavy
/recovery-cms/*library appears to share templates with MK Adult Recovery. Duplicate-content risk if not differentiated. - All-time referring domains: 290. 180 referring domains have churned. Investigate.
- Webflow e-commerce template detritus is live in production. Ahrefs has crawled 8 indexed
/section-2-slider/<slug>pages with placeholder copy from a sales-promo template:back-to-school-deals,best-sellers-2023,exclusive-offers-august,holiday-specials-2023,limited-time-promotion,new-arrivals-collection,seasonal-clearance-event,summer-sale-2023. These ship to Google as part of a behavioral-health site. Either delete the collection or noindex it immediately.
Bottom line: the strongest backlink profile in the portfolio sits on a site that ranks for almost nothing service-related. The pillar pages and
/insightseditorial sections are the unrealized opportunity. Fix indexability and target each pillar at one or two non-branded queries.
Site basics#
- Primary domain:
nohorecovery.com→ 301 →www.nohorecovery.com - Hosting / CMS: Webflow Business plan (CMS-heavy)
- Stack notes: Webflow JS + jQuery. No analytics detected in HTML.
- Geographic focus: North Hollywood (NoHo), San Fernando Valley, Los Angeles
- Information architecture (per Ahrefs crawl):
- Top-level:
/about,/our-services,/contact,/insights,/labs,/spravato,/team-page,/treatment-programs,/verify-insurance,/comedy-therapy,/terms-of-service,/privacy-policy - Three pillar pages:
/innovative-recovery,/creative-recovery,/balanced-recovery - 21 program pages at
/recovery-cms/<slug>(alumni-program, art-therapy, barbershop, boxing, brain-mapping, breathwork-and-meditation, car-wrapping, comedy-therapy, dual-diagnosis, family-day, group-experientials, health-and-fitness, mat, mentorships, merchandising-program, music-recording-studio, narrative-songwriting, neuro-feedback, non-12-step-options, podcast-production-studio, spravato-r, tms-therapy, vr-therapy) — shared template with MK Adult Recovery - 8 stub pages from a Webflow e-commerce template at
/section-2-slider/<slug>— see Snapshot. Delete or noindex.
- Top-level:
SEO#
Source: Ahrefs Site Explorer, US, subdomains, 2026-05-13.
Headline metrics#
| Metric | Value | Notes |
|---|---|---|
| Domain Rating | 12.0 | Highest in the portfolio By a wide margin |
| Organic traffic (US, monthly) | 42 | ~$154/mo equivalent paid value |
| Organic keywords | 5 | Only 2 in top 3 |
| Live backlinks | 212 | |
| Live referring domains | 110 | |
| All-time referring domains | 290 | 180 referring domains have churned. Pull lost-backlinks report |
| Indexed pages (Ahrefs crawl) | ~50 | Core ~12 + 21 /recovery-cms + 8 /section-2-slider stub pages + 3 pillar pages |
| Pages with ≥1 ranking keyword | 3 | /, /treatment-programs (#9 branded), /contact (#1 for street address). 0 of 21 /recovery-cms pages rank. |
Top pages by organic traffic#
| URL | Traffic | Top keyword | Volume | Position |
|---|---|---|---|---|
/ |
33 | noho recovery | 200 | 2 |
/treatment-programs |
6 | noho recovery | 200 | 9 |
/contact |
3 | 5437 laurel canyon blvd | 10 | 1 |
Top organic keywords (all 5)#
| Keyword | Position | Volume | KD | Branded? | URL |
|---|---|---|---|---|---|
| noho recovery | 2 | 200 | 5 | / | |
| 5437 laurel canyon blvd | 1 | 10 | 0 | (address) | /contact |
| drug rehab north hollywood | 6 | 20 | 0 | / | |
| holy addiction care center | 11 | 40 | 0 | / | |
| noho health | 5 | 10 | 3 | / |
The full ranking inventory is five keywords.. This is the most striking finding of the audit: NoHo Recovery has more link equity than any other site in the portfolio but ranks for almost nothing. That gap is the opportunity Even a few well-optimized pillar pages would convert link equity into traffic.
Organic competitors (top 10 by shared keywords)#
| Competitor | DR | Common KW | Total KW | Traffic | Notes |
|---|---|---|---|---|---|
| yelp.com | 94 | 3 | 12M | 133M | Directory |
| samhsa.gov | 91 | 2 | 146K | 3.7M | Federal locator |
| recovery.com | 74 | 2 | 65K | 492K | Directory |
| cri-help.org | 29 | 2 | 40 | 466 | Small local nonprofit |
| psychologytoday.com | 93 | 2 | 397K | 4.3M | Directory |
| empowerrecoverycenter.com | 26 | 1 | 76 | 568 | Local competitor |
| lacounty.gov | 87 | 1 | 94K | 863K | County resources |
| mapquest.com | 91 | 1 | 4.4M | 15M | Directory |
| rehabs.com | 70 | 1 | 20K | 84K | Directory |
| harmonyplace.com | 37 | 1 | 857 | 3,223 | Local competitor |
Read: because NoHo only ranks for 5 keywords, the "competitor" list is mostly directory sites that happen to overlap on a couple of terms. The relevant local rivals to monitor are cri-help.org, empowerrecoverycenter.com, and harmonyplace.com.
Backlink profile#
- 212 live backlinks across 110 referring domains.
- 180 referring domains have churned all-time (290 → 110). The steepest decay in the portfolio. Worth a one-day Ahrefs lost-backlinks reclamation sprint.
Technical SEO#
Critical issues (verified live)#
-
/robots.txtis 0 bytes. -
/sitemap.xmlreturns 404. - No meta description.
- No canonical tag.
- No JSON-LD / schema markup.
- Only
og:type=website. Noog:title,og:description, orog:image. - Title tag is just
NoHo Recovery. Needs geography + service keywords. - H1 splits
Innovative & Creative Approach to .... Confirm it terminates clearly (e.g. "... Recovery") and isn't broken by styled spans. - Zero H2s on homepage. Heading hierarchy broken; section headers are styled
<div>or non-semantic.
Existing strengths#
- HTTPS valid.
- The three pillar pages (
/innovative-recovery,/creative-recovery,/balanced-recovery) are a strong information architecture for ranking on differentiated long-tail queries. - The
/insightsand/labssections suggest editorial / thought-leadership content.
Per-page audit (live crawl, 2026-05-13)#
| Page | HTTP | Title | Meta desc | H1 | Canonical | Schema |
|---|---|---|---|---|---|---|
/ |
200 | "NoHo Recovery" (13 chars) | "Innovative & Creative Approach to Recovery" | |||
/about |
200 | "About" | "At NoHo Recovery, we put our clients first." | |||
/our-services |
200 | "Our Services" | "Our Services" | |||
/contact |
200 | "Contact" | "Contact Us" | |||
/verify-insurance |
200 | "Verify Insurance" | "Verify Insurance" | |||
/insights |
🟠 401 | "Protected page" — Webflow password-protect on a public-nav editorial section | n/a | n/a | n/a | n/a |
/labs |
200 | "Labs" | "Rebuild Your Future. Discover Your Passion." | |||
/innovative-recovery |
200 | "Innovative Recovery" (no brand) | "Innovative Recovery" | |||
/creative-recovery |
200 | "Creative Recovery" | "Creative Recovery" | |||
/balanced-recovery |
200 | "Balanced Recovery" | "Balanced Recovery" | |||
/treatment-programs |
200 | "Treatment Programs" | "Treatment Programs" | |||
/team-page |
🟠 401 | "Protected page" — team page is password-locked | n/a | n/a | n/a | n/a |
/spravato |
🔴 404 | "404 — Page not found" | n/a | n/a | n/a | n/a |
/recovery-cms/mat |
200 | "Noho Recovery" — just brand, no program | "MAT" | |||
/recovery-cms/dual-diagnosis |
200 | "Noho Recovery" — same duplicate brand title | "Dual Diagnosis" | |||
/section-2-slider/summer-sale-2023 |
🟠 200 | "Noho Recovery" with body H1 "Aftercare program" — Webflow e-commerce stub indexable in production |
Critical per-page issues uncovered by the crawl:
- 🔴
/spravatois a 404. Spravato is one of NoHo's named programs (also exists under/recovery-cms/spravato-r). The marketing URL is dead; the CMS URL works. Inbound links and any historical SEO equity go to the 404. - 🟠
/insightsand/team-pageare 401 password-protected. The "best brand narrative in the portfolio" framing assumes these pages are live; they're behind a wall. Either publish them or remove from public nav and sitemap. - 🟠
/section-2-slider/summer-sale-2023returns 200 — confirmed: Webflow e-commerce template stubs are publicly indexable. The page renders with H1 "Aftercare program" (template placeholder body content). Delete the entire/section-2-slider/*collection. - Every page uses single-word or single-phrase titles with no brand and no Los Angeles / North Hollywood geo. The three pillar pages (
/innovative-recovery,/creative-recovery,/balanced-recovery) — the differentiating narrative for the whole site — are titled with just the page name. - Both audited
/recovery-cms/*pages render<title>Noho Recovery</title>— duplicate title across the 21-page program library, same pattern as MK. - Zero pages ship a meta description, canonical, or schema — verified across 16 sampled URLs.
- OG image missing on
/verify-insurance,/insights,/labs, all 3 pillar pages, both/recovery-cmspages, and/section-2-slider/*— links to the editorial / program library will render preview-less.
Performance & Core Web Vitals#
Source: PageSpeed Insights API (Lighthouse 12, lab data), / only, 2026-05-13.
Mobile — best mobile performance in the portfolio#
| Audit | Score | Notes |
|---|---|---|
| Performance | 63 | Orange (still below the 90 threshold but the strongest in the portfolio) |
| Accessibility | 92 | Green |
| Best Practices | 73 | Orange |
| SEO | 91 | Green |
| Core Web Vital | Lab value | Threshold | Verdict |
|---|---|---|---|
| LCP | 3.9 s | ≤ 2.5 s | 🟠 |
| FCP | 3.5 s | ≤ 1.8 s | 🟠 |
| TBT | 440 ms | ≤ 200 ms | 🟠 |
| CLS | 0.154 | ≤ 0.1 | 🟠 (same template-level shift seen across the portfolio) |
Desktop#
| Audit | Score | Notes |
|---|---|---|
| Performance | 77 | Orange (best desktop in the portfolio) |
| Accessibility | 92 | Green |
| Best Practices | 73 | Orange |
| SEO | 91 | Green |
| Core Web Vital | Lab value | Threshold | Verdict |
|---|---|---|---|
| LCP | 1.0 s | ≤ 2.5 s | 🟢 |
| FCP | 0.6 s | ≤ 1.8 s | 🟢 |
| TBT | 480 ms | ≤ 200 ms | 🟠 |
| CLS | 0.044 | ≤ 0.1 | 🟢 |
Top opportunities (mobile)#
| Audit | Score | Estimated savings / impact |
|---|---|---|
| Render-blocking requests | 0 | 2.57 s |
| Main-thread work | 0 | 3.7 s |
| JavaScript execution time | 0 | 2.0 s |
| Total page weight | 50 | 6,965 KiB |
| Unused JavaScript | 50 | 189 KiB |
Read#
NoHo's homepage HTML is ~91 KB (largest in the portfolio) but its total payload is only ~7 MB — much leaner than Hillside (20 MB) and Tarzana Recovery (18 MB) because there's no YouTube autoplay embed and fewer above-fold images. Desktop is genuinely strong. Mobile is the strongest in the portfolio but still has 2.6 s of render-blocking and 0.44 s of TBT. The cross-portfolio template-level CLS issue (0.154) is here too.
Content & UX#
Homepage#
- Hero: "Innovative & Creative Approach to Recovery" Strongly positioned. The headline does the differentiating work the title tag refuses to do.
- Three-pillar IA (Innovative / Creative / Balanced) is genuinely uncommon in recovery marketing and gives editors three clear "swim lanes" for content.
- Trust signals: confirm presence of Joint Commission, LegitScript, accreditation logos.
Program library#
NoHo uses the same /recovery-cms/* library as MK Adult Recovery. If the copy is literally shared (cross-site reuse), Google will treat one (or both) as duplicate/thin content. Pick a canonical home for each program — either via rel=canonical from one site to the other, or by substantially differentiating the body copy on each side.
Editorial / /insights#
- Check posting cadence and authorship.
- Each post should carry
Articleschema, author attribution, datePublished. - Strong opportunity to rank for top-of-funnel queries.
Conversion path#
/contact only. Consider adding a verify-insurance flow.
Competitive positioning#
See the "Organic competitors" table above. With only 5 ranking keywords, NoHo's competitive set is currently composed of directories Its true rivals haven't shown up yet because it isn't competing for service-intent queries.
Watch-list (local recovery competitors)#
| Competitor | DR | Total KW | Traffic |
|---|---|---|---|
| harmonyplace.com | 37 | 857 | 3,223 |
| empowerrecoverycenter.com | 26 | 76 | 568 |
| cri-help.org | 29 | 40 | 466 |
Portfolio cannibalization risk#
NoHo, MK, and Tarzana Recovery all target the LA / SFV addiction-treatment space. Without an explicit keyword-territory map, the planned pillar pages will compete with each other. Recommended split:
- NoHo Recovery owns: "innovative recovery", "creative recovery", "north hollywood addiction treatment", activity-as-therapy editorial topics.
- MK Adult Recovery owns: experiential / activity-based programs (boxing, music, art) treated as long-tail vertical pages.
- Tarzana Recovery owns: "luxury", "holistic", "residential", "tarzana" geographic queries.
Keyword gap (high-value targets given the IA)#
- "innovative addiction treatment", "creative addiction therapy"
- "art therapy rehab los angeles" / "music therapy rehab north hollywood"
- "MAT clinic north hollywood"
- "drug rehab north hollywood". currently #6 (vol 20). Push to top 3.
- Add pillar-specific content: each of
/innovative-recovery,/creative-recovery,/balanced-recoveryshould rank for a defined head term.
Analytics & conversion tracking#
Verified live#
- Nothing.
What's missing#
- No GTM, GA4, CallRail, Meta pixel, or Google Ads conversion linker.
What we can't measure right now#
Same blackout as MK: zero visibility into traffic, attribution, engagement, or conversions.
Prioritized recommendations#
| # | Recommendation | Impact | Effort | Owner |
|---|---|---|---|---|
| 1 | Install GTM, GA4, CallRail, and verify GSC + Bing | Critical | Low | Analytics |
| 2 | Delete or noindex the 8 /section-2-slider/* Webflow e-commerce stub pages — they are publicly indexable as part of a behavioral-health site |
Critical | Low | Webflow admin |
| 3 | Rewrite homepage title tag: include "addiction treatment", "North Hollywood", "Los Angeles" | High | Low | Content |
| 4 | Publish sitemap.xml + populate robots.txt | High | Low | Webflow admin |
| 4 | Fill meta descriptions on all top-level + pillar + CMS pages | High | Med | Content |
| 5 | Add JSON-LD: MedicalBusiness on homepage, Article on /insights/*, MedicalTherapy on /recovery-cms/* |
High | Med | Webflow dev |
| 6 | Resolve CMS-content overlap with MK Adult Recovery (canonicalize or differentiate) | High | Med | SEO + content |
| 7 | Add og:image, og:title, og:description to all templates |
Med | Low | Webflow dev |
| 8 | Add accreditation logos + clinical leadership credentials to homepage and /about |
Med | Low | Design + clinical |
| 9 | Build verify-insurance flow | Med | Med | Webflow + clinical |
| 10 | Audit and re-publish /insights cadence (set editorial calendar) |
Med | High | Content |
Audit conducted by Bizrupt. Raw data exports under content/assets/noho-recovery/.